PHYSIOMER^®

The healing power of the sea

Advanced technology in allergy prevention, 
nasal lavage and nasal hygiene hits 
Australian shoreline and pharmacies

SYDNEY, 20 October 2003 – Observing the benefits of sea water on certain respiratory infections led scientists at the Saint-Malo research centre in the northern coast of Brittany, France, to study and analyse the properties of seawater. Research showed that sea water had the power to remove particles such as dust, pollen, bacteria trapped in the mucus of the nasal fossae.

While the exact mechanism remains unknown, it was clear from experiments that the many minerals and trace elements present in sea water played a key role in this result and not just the salt. From 92 simple elements that exist in nature, 60 have been identified in sea water, with concentration varying according to the site and depth of where the water is collected.

They set about developing a sea water derivative, a sea serum, which maintained all the richness of sea water in minerals and trace elements but was adapted to the delicate physiology of the human nose, namely, had the same salt content as human blood (sea water has three times more salt than human blood). Such a sea serum had also to be sterile (even after first use) and free of  preservatives or propellants which could damage the sensitive nasal mucosa.

The sea serum developed in the course of this research (brand named ‘PHYSIOMER^®’) showed remarkable power to fight allergies and other complications, decongesting and helping to prevent infections in the sinuses and ear canals. These results have been confirmed by numerous clinical studies by scientists and medical professionals al over the world. 

PHYSIOMER^® was also shown to accelerate the recovery process after nose surgery¹ and reduce by half the duration of antibiotic treatment in bacterial acute sinusitis².  

Today PHYSIOMER is available in dozens of countries and is used routinely by surgeons in post-operative situations, as well as by patients for allergy prevention, treatment and daily nasal hygiene.

PHYSIOMER^® has two major therapeutic effects: (1) an active effect linked to its eutrophic properties on nasal mucosa; (2) a dynamic effect thanks to its adjustable directional jet.

Doctors and pharmacists recommend PHYSIOMER^® for:
 
  ü   Allergy
  ü   Nasal congestion
  ü   Nasal hygiene

PHYSIOMER^® is supplied as a nasal spray of sea serum which preserves all the richness of sea water in minerals and trace elements, but is also sterile, undiluted, has the same salt content as human blood (isotonic) and a neutral pH to make it gentle to the nasal mucosa. PHYSIOMER^® does not contain any preservatives such as benzalkonium chloride. 

PHYSIOMER^® ‘s rubber sleeve technology ensures the dispensing of a continuous jet or spray without using any propellant gases. Its one-way valve and ‘spherile system’ ensure long-term sterility, even after first use.

PHYSIOMER’s also has an anatomic nozzle, adapted to the shape and size of the human nose. 

Some other products currently in the market contain steroids and other chemicals, which, while serving a purpose, may be additive and lose their effectiveness over the long term. In addition, they cannot be used by infants, pregnant or breastfeeding women, or people with hypertension and heart disease.

Other products for nasal lavage are plain saline preparations, which while providing some relief, do nothing to restore the natural cleansing and filtering function of the nose as they don’t contain any minerals or trace elements. In addition, they may contain preservatives and propellant gases which are harmful to the nasal mucosa.

PHYSIOMER^® is dispensed at room temperature for comfort and is supplied in large, more economical sizes of 115ml, 135ml and 210ml.  

PHYSIOMER^® comes in 3 jet strengths (colour coded for instant recognition) to ensure that it is suitable for use by everybody from the smallest baby to an elderly person: Baby Spray, Gentle Jet and Strong Jet.  

PHYSIOMER^® Baby Spray is recommended for babies and infants from 2 weeks old.  

PHYSIOMER^® Gentle Jet is recommended for adults and children over 2 years old.

PHYSIOMER^® Strong Jet is recommended for adults and post-surgical uses.

PHYSIOMER^® is a medical device approved by the Australian Therapeutic Goods Administration.

PHYSIOMER^® is already present in dozens of countries around the world. It will be available from Pharmacies across Australia from November 2003. Baby Spray and Gentle Jet are expected to retail for app. $15.95 and the Strong Jet for $17.25.

More information will soon be available at www.physiomer.com.au.

PHYSIOMER^® is a product of Laboratories Goemar (www.goemar.com) , a European pharmaceutical research company specialised in applications of sea water and sea weeds to human health.

PHYSIOMER^® will be distributed in Australia by Aurora Pharmaceuticals (www.aurorapharm.com), an Australian pharmaceutical company specialised in dermatology. Aurora's aim is to increase the health and quality of life of Australian people by bringing to Australia innovative, cost-effective products that address previously unresolved and debilitating medical conditions.

1. Seppey M., Häusler R., Comparative randomized clinical study of tolerability and efficacy of PHYSIOMER versus a reference product in post-operative care of the nasal fossae after endonasal surgery. In editions Karger Ag Basal. ORL. 1996; 58: 87-92.

2. Poster European Respiratory Society, Florence, Italy. Sea serums: a new therapeutic concept in human respiratory inflammatory diseases, August 2000.